I have made t-shirt designs for Shift+Delete Design before and was happy to create the company logo as well.
Shift+Delete is a creative company established by young people who’s goal is to walk a new path instead of following others’ footsteps. That’s what the name refers to: deleting everything conventional and start clear. So theatrical! 🙂
Our collective vision was something simple but unique that reflects on the company’s style and point of view. It had to be something that hasn’t happened before.
We decided that I should convert one of the t-shirt designs I made for shift + delete earlier as it was ‘unique-orn’ enough. The challenge was to turn it into a very simple logo that includes the company name, too. When it’s about designing a logo that consists of both an emblem and lettering, I always prefer to build a compact composition where the parts connect to each other in a very organic way – they complete each other.
In this case I drew a circle around the emblem because that’s the most perfect shape to mark borders with, I think. It is just so simple, smooth and clean, it closes down the composition perfectly without dragging too much attention to itself.
When I did my first sketch, the boy’s silhouette was smaller so the circle was going around seamlessly. Despite the simplicity and thinness of the frame, his shape was lost in the middle. After enlarging him, I really liked the fact that he stopped the perfect circle from being too perfect and then I interrupted the poor thing with the letters too. At the end it became a composition that is surreal but not too surreal, black but not too much of it and is something that hasn’t happened before. It’s all about the ‘Give me all you got! No, wait, wait. You are too much in my face now. I give these back, thank you.’
art from scratch 