FACT No.1: The peanut butter and jam toast phenomenon is the tendency of the piece of bread, when it falls, to land PBJ-side down in the majority of instances. Whilst this was once considered to represent mere pessimism, a form of Murphy’s law, scientific evidence for the phenomenon has been found.
FACT No.2: The cat righting reflex is a cat’s innate ability to orient itself as it falls in order to land on its feet.
THE EXPERIMENT: what way is up?
Recently a brave, reckless kitten volunteered in the name of science to find out the ultimate truth about the law of physics.
The idea of making this design was a result of a conversation about fun facts. How they can be passed around when they might not even be facts. I personally am very sceptical about them, especially if they seem to be too ‘fun’.
However, the case of the PBJ toast happened to me too many times so I cannot really doubt that anymore.
This fun t-shirt design is the fruit of my collaboration with Shaun Mew who is a very inspiring ‘mews’ of mine and who has ideas so creative, he has no idea.
Photo: New York city, 2012
art from scratch 